Full e-commerce build out

I executed a full E-commerce transformation for New England Truck Center, taking their trucking parts business from offline-only to a comprehensive online store.

What I Delivered:

• Complete Platform Development: Built a robust ecommerce site with advanced inventory management for truck parts and accessories
• Professional Product Photography: Conducted on-site photography sessions capturing 500+ products with consistent, high-quality images from multiple angles
• Strategic Pricing & Catalog Setup: Organized hundreds of SKUs into intuitive categories, developed competitive pricing strategies, and created detailed product descriptions with technical specifications
• Advanced Features: Custom shopping cart with bulk ordering, real-time inventory tracking, mobile-responsive design, and advanced search filters by vehicle compatibility
• Full Launch Management: Handled payment system integration, staff training, and customer onboarding‍
• Results: Successfully launched a fully operational e-commerce platform that now serves as their primary revenue driver, expanding their market reach across multiple states beyond their physical location.

Marketing and brand identity

I developed a comprehensive suite of marketing materials that established and reinforced the client's brand identity across all touchpoints, creating a cohesive visual experience that builds recognition and trust.

Complete Brand Integration:

• Marketing Materials Suite: Designed business cards, brochures, flyers, email templates, social media graphics, and promotional materials using consistent brand elements
• Brand Identity Development: Created cohesive visual identity including color palettes, typography, logo applications, and design patterns
• Print & Digital Collateral: Ensured seamless brand recognition across all materials, from business stationery to digital advertisements
• Brand Guidelines: Developed comprehensive style guides covering logo usage, color systems, typography, and messaging tone for consistent future applications

Strategic Implementation:Every piece was designed to work together as part of a larger brand ecosystem, reinforcing key messaging and visual elements that differentiate the client in their market. Materials were optimized for both print production and digital distribution.

Custom apparel and swag design

I created a complete line of custom-designed apparel and promotional merchandise that serves dual purposes: generating additional revenue through sales and building employee pride through branded giveaways.

Product Line Development:

• Custom Apparel: Designed t-shirts, hoodies, polo shirts, hats, and work uniforms featuring creative brand applications and original graphics
• Promotional Merchandise: Created branded items including mugs, water bottles, keychains, stickers, pens, and tech accessories
• Employee Incentives: Developed special edition items for employee recognition, company milestones, and team-building events
• Seasonal Collections: Designed limited-edition pieces for holidays, company anniversaries, and special promotions

Design & Production Management:Handled complete design process from concept sketches to final production files, ensuring high-quality graphics optimized for various printing methods including screen printing, embroidery, and heat transfer. Coordinated with vendors for cost-effective production and quality control.

Strategic Implementation:Created designs that work as both revenue-generating products and effective marketing tools, with each piece serving as walking advertisements that extend brand reach and create conversations about the business.

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Results: Delivered a profitable merchandise line that generates ongoing revenue while building team morale and expanding brand visibility through wearable marketing that customers and employees proudly use and display.